Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

12.2Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Spyder - Deokso Sampae Branch [Tax Refund Shop] (스파이더 덕소삼패)

12.2Km 2024-04-23

237, Gosan-ro, Namyangju-si, Gyeonggi-do

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Choeun Optical - Hoehyeon Branch [Tax Refund Shop] (조은안경 회현)

12.2Km 2024-04-22

Joeun Eyewear, 42, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Choeun Optical [Tax Refund Shop] (조은안경)

12.2Km 2024-06-27

42, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Namsan Octagonal Pavilion (남산 팔각정)

12.3Km 2021-06-19

105, Namsangongwon-gil, Yongsan-gu, Seoul
+82-2-3783-5900

Originally known as Unamjeong Pavilion, the pavilion was built in 1959 to commemorate Rhee Syngman. It was demolished by the 4.19 movement in 1960 and was rebuilt on November 11, 1968. This pavilion now sits atop Namsan Mountain, with views covering the entirety of Seoul below. As it is a prime spot to view the first sunrise of the year, the annual sunrise festival takes place every New Year's Day.

Namdaemun Market Gourmand Alley (Kalguksu Alley) (남대문시장 먹자골목(칼국수 골목))

12.3Km 2023-11-06

42-1, Namdaemunsijang 4-gil, Jung-gu, Seoul

Namdaemun Market is a massive market in Seoul filled with history and traditions. In the market, there is a place where people can dine without worrying about time or money, in an unmistakably Korean atmosphere, and that is the Gourmand Alley (Kalguksu Alley). The alley is lined with stalls selling similar fare, and people sit down in front of them, shoulder to shoulder, to enjoy their meal. Namdaemun Market’s Gourmand Alley specializes in noodle soup and steamed barley rice sets. The latter is a mixture of rice and barley, which is then steamed together. Its call to popularity is the nutty flavor imparted by barley. It has a healthy taste like no other, so make sure to check it out. Each order often comes with two or three separate menus (noodle soup, steamed rice, cold buckwheat noodles, etc.), along with a sumptuous array of side dishes like kimchi. Because this spot is beloved by diners of all ages, one often has to wait to get one’s turn during meal hours or on weekends. Keep in mind that the alley’s age often manifests itself in its crowdedness and lower attention to hygiene.
Another thing to note is that first-time visitors often find it difficult to find the entrance to the alley. The entrance is the transparent plastic door right next to “Segye-ro Eyeglasses Shop,” which can be found right across from Exit 5 of Hoehyeon Station on Seoul Subway Line 4. The door is rather small and difficult to find, but once you enter the doorway, you will immediately see the stalls unfolding in front of your eyes.

TV program “Life Masters (2005-)”
TV program “A Walk Around the Neighborhood (2018-2022)”

Mangnae Hoejip (막내회집)

12.3Km 2021-04-09

34-11, Namdaemunsijang, 4-gil, Jung-gu, Seoul
+82-2-755-5115

It is a Hoejip (raw fish restaurant) with 26 years’ tradition. This Korean dishes restaurant is located in Jung-gu, Seoul. The representative menu is sliced raw flatfish.