Geoan (거안)

9.4Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Korea House (한국의집)

9.4Km 2025-10-23

10, Toegye-ro 36-gil, Jung-gu, Seoul

The Korea House was opened in 1981. It is a traditional Korean building that introduces the culture and lifestyle of Koreans, where you can experience traditional architecture and a classical atmosphere. The building was built in the style of the Joseon Dynasty's Jagyeong-jeon building at the Gyeongbok Palace. It is the only building built in the traditional architectural style. You will feel its antiquity as you enter the building.

It is divided into the Haerin-gwan (a space for people to get acquainted with each other), the Traditional Theater, and three annex buildings (Munhyang-ru, Nokeum-jeong and Cheongwu-jeong). At Haerin-gwan, you can enjoy traditional music at Garak-dang and try traditional food at Sohwa-dang. In the square of Garak-dang you can view a traditional wedding (on the weekends) or people playing folk games. Also, at the Traditional Theater, about 156 seats are available, and in the afternoons Human Cultural Assets or members of the National Center for Korean Traditional Performing Arts and the National Corps members present traditional music and dances. Sinayui, Salpuri, Pansori, the Drum Dance and the Bongsan Mask Dance are the most popular programs for foreigners. The programs are all explained in English and Japanese.

In the Cultural Gift Shop you can view various crafts made by traditional craftsmen. It is always open and the crafts are for sale as well. There are pottery, ceramics, golden crafts, knots and embroidery etc; approximately 500 pieces of artwork made by craftsmen from 20 different fields. Next to the House of Korea is the Namsan-gol Hanok Village where visitors can explore traditional houses.

Korea House (한국의집)

9.4Km 2024-03-05

10 Toegye-ro 36-gil, Jung-gu, Seoul
+82-2-2266-9101

Located in the center of Seoul, Korea House is a must-visit tourism spot as a high-end cultural complex offering Hanjeongsik (Korean table d'hote), traditional refreshments, traditional performance arts, and traditional weddings, allowing visitors to feel the beauty of Korean culture and the taste of Korea. Guests can also enjoy the elegant beauty of hanok.

Passion 5 (패션5)

9.4Km 2024-03-08

272, Itaewon-ro, Yongsan-gu, Seoul
+82-2-2071-9505

Passion 5 is a bakery and dessert café located in an art gallery-like space. It is made up of four sections offering bread, cakes, chocolate, and coffee with their unique ambiences. The menu consists of nearly 300-400 dessert items drawn from baking traditions around the world, including cakes, pudding, and handmade chocolate.

Matthew Chang Anguk (메튜장 안국)

9.4Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Buam-dong (부암동)

9.4Km 2024-03-15

Buam-dong, Jongno-gu, Seoul
+82-2-2148-1807

Buam-dong is a village located north of Gyeongbokgung Palace. It is designated as a development-restricted zone due to its proximity to the Cheong Wa Dae, preserving the old neighborhood's appearance. There are numerous bakeries, cafés, restaurants, and small galleries housed in renovated traditional houses, making it a delightful place for a leisurely stroll. The nearby hiking trails connected to Bugaksan Mountain offer a tranquil journey through the forest, ideal for those seeking a peaceful retreat.

Ssamzigil (쌈지길)

9.4Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.