Insadong Cultural Street (인사동 문화의 거리)

9.4Km 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

9.4Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Olive Young - Naebang Station Branch [Tax Refund Shop] (올리브영 내방역)

9.4Km 2024-04-22

184, Bangbae-ro, Seocho-gu, Seoul

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Insa-dong Geujip (인사동그집)

9.4Km 2024-03-18

3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575

Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).

Yetchatjip (옛찻집)

9.4Km 2024-03-18

33-1 Insadong-gil, Jongno-gu, Seoul
+82-2-722-5332

Yetchatjip in Insa-dong offers a variety of teas including ssanghwacha (medicinal herb tea), jujube tea, lotus leaf tea, ginger tea, and citrus tea. Their signature dish during the summer is the yennal patbingsu (old-fashioned shaved ice with red beans), topped with sweet red bean and sweet rice cakes, served on finely shaved ice. Additionally, they offer traditional Korean snacks such as grilled rice cake stick, yakgwa (honey cookie), and traditional Korean sweets to accompany the tea.

Insa-dong Chatjip (인사동찻집)

9.4Km 2024-03-15

33-1 Insadong-gil, Jongno-gu, Seoul
+82-2-723-4909

Insa-dong Chatjib is a traditional hanok tea house located in Insa-dong. Here, you can enjoy a variety of traditional teas brewed in-house. One of their signature menu items is the hobak sikhye (pumpkin sweet rice punch). They also offer other options such as jujube tea, ginger tea, and more. Many people visit to enjoy a leisurely time sipping tea in the serene atmosphere of the hanok. Nearby attractions include Ssamzigil and the Seoul Museum of Craft Art, making it a great place to explore together.

Ipamnamu - Insa Branch [Tax Refund Shop] (이팝나무 인사)

9.4Km 2024-04-18

4, Insadong 5-gil, Jongno-gu, Seoul

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Jingogae (진고개)

9.4Km 2024-03-12

19-1 Chungmu-ro, Jung-gu, Seoul
+82-2-2267-0955

Jingogae is a standing store that opened its doors in 1963. Its signature dish is the eobok jaengban (boiled meat slices hot pot), where thick slices of meat are stacked along with vegetables, mandu, rice cakes, and eggs, all boiled together. In addition to this, they also serve dishes such as gejang jeongsik (marinated crab set menu), gopchang jeongol (small intestine hot pot), galbitang (galbi soup), and yukgaejang (spicy beef soup). The spicy and richly seasoned yangnyeom gejang (spicy marinated crab) is also a popular menu item, which when paired with rice, enhances its flavors even further.

Insa-dong Antique Art Street (인사동 고미술거리)

9.4Km 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

9.4Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

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This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Insadong Cultural Street (인사동 문화의 거리) - Area information - Korea travel information