Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

Explanation

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Inquiry

+82-2-2265-3531~3

Homepage

http://www.pyounghwa.com
비짓서울 https://korean.visitseoul.net

Information Use

Contact and Information : • 1330 Travel Hotline: +82-2-1330
(Korean, English, Japanese, Chinese)
• For more info: +82-2-2265-3531~3

Opening day : 18:00 (Saturday)-22:00 (Sunday)

Business hours : 22:00-18:00 (the following day)

Day off : Saturday 18:00-Sunday 22:00

Sale Items : Clothing

Scale : 2,070 stores

Location

274, Cheonggyecheon-ro, Jung-gu, Seoul

Directions

Danha[Tax Refund Shop](단하)

Danha[Tax Refund Shop](단하)

2026-04-01

39-7, Palpan-gil, Jongno-gu, Seoul

Danha is a sustainable fashion brand that reinterprets traditional Korean attire into modern fashion. Through modern Hanbok with sensory designs utilizing traditional patterns and materials, it is widely promoting the beauty of Korea to the world.

SeungJin Toy [Tax Refund Shop](승진완구)

SeungJin Toy [Tax Refund Shop](승진완구)

2026-04-01

30, Jong-ro 52-gil, Jongno-gu, Seoul

Seungjin Toys is an iconic location on Changsin-dong Stationery and Toy Street, being one of Korea's largest toy specialty stores where you can see countless toys and stationery from around the world at a glance. It is a space that gifts dreams to children and childhood nostalgia to adults.

AMUSE Hannam Showroom[Tax Refund Shop](어뮤즈 한남 쇼룸)

AMUSE Hannam Showroom[Tax Refund Shop](어뮤즈 한남 쇼룸)

2026-04-01

3F, 49, Itaewon-ro 55ga-gil, Yongsan-gu, Seoul

AMUSE is a vegan beauty brand that delivers pleasant energy and daily joy. Through clear and transparent color palettes and sophisticated package designs, it helps everyone express their own beauty easily and enjoyably.

Line Friends Gangnam Flagship Store [Tax Refund Shop] (라인프렌즈 강남 플래그십스토어)

Line Friends Gangnam Flagship Store [Tax Refund Shop] (라인프렌즈 강남 플래그십스토어)

2026-04-01

437, Gangnam-daero, Seocho-gu, Seoul

LINE FRIENDS is a global creative store based on characters loved worldwide such as Brown and Cony. Through witty character goods and diverse lifestyle products, it delivers enjoyable vitality and smiles to daily life.

Galleria Department Store Centercity Branch [Tax Refund Shop] (갤러리아백화점 센터시티점)

Galleria Department Store Centercity Branch [Tax Refund Shop] (갤러리아백화점 센터시티점)

2026-03-31

227, Gongwon-ro, Seobuk-gu, Cheonan-si, Chungcheongnam-do

Galleria Department Store is a premium department store that leads Korea's high-end luxury shopping culture. It provides dignified lifestyle curation through unrivaled luxury lineups, high-standard customer service, and artistic spatial compositions.

Moiso [Tax Refund Shop](모이소)

Moiso [Tax Refund Shop](모이소)

2026-03-31

14, Singwang-ro 8-gil, Jeju-si, Jeju-do

MOISO is a representative souvenir shop in Jeju, capturing the warm emotions of Jeju and the sincerity of local artists. Like the Jeju dialect meaning 'please gather,' it is a space where unique souvenirs containing Jeju's beautiful scenery and stories are gathered together.

Cecile and Cedric [Tax Refund Shop](세실앤세드릭)

Cecile and Cedric [Tax Refund Shop](세실앤세드릭)

2026-03-31

8, Toegye-ro 81-gil, Jung-gu, Seoul

CECIL & CEDRIC is a lifestyle select shop inspired by European gardens and vintage sensibilities. It curates and proposes sensory interior accessories and gardening goods that make everyday spaces special.

Ssamziegil [Tax Refund Shop](쌈지길)

Ssamziegil [Tax Refund Shop](쌈지길)

2026-04-01

44, Insadong-gil, Jongno-gu, Seoul

Ssamziegil is a specialty craft shopping mall located in Insadong, Seoul, a cultural space where you can encounter original design products harmonizing traditional Korean crafts with modern senses. It is also famous for its unique architectural structure that follows a spiral staircase.

STAGE35 Seongsu [Tax Refund Shop](스테이지35 성수)

STAGE35 Seongsu [Tax Refund Shop](스테이지35 성수)

2026-03-31

35, Yeonmujang-gil, Seongdong-gu, Seoul

Stage 35 Seongsu is a complex cultural space where fashion and culture harmonize, showcasing diverse pop-up stores and exhibitions that capture the sensibilities of Seongsu-dong. It is a space where the latest trends can be experienced most quickly, receiving great love from the younger generation.

Canonplex [Tax Refund Shop](캐논플렉스)

Canonplex [Tax Refund Shop](캐논플렉스)

2026-04-01

1F, 217, Bongeunsa-ro, Gangnam-gu, Seoul

Canon Store is an official store where you can personally experience the latest innovative products from Canon, which leads the global camera market, and receive expert consultations. From high-performance DSLRs to mirrorless cameras, it proposes the best tools that maximize the joy of photography and video production.

View more