2026-03-27
1F, 8-1, Yeonmujang-gil, Seongdong-gu, Seoul
NONFICTION is a lifestyle beauty brand that invites moments of focus on one’s own essence. Through perfumes and body care products with captivating scents and a refined mood, it brings clear inspiration and a sense of healing to everyday moments.
2026-03-25
45, Itaewon-ro 55-gil, Yongsan-gu, Seoul
LBB is a premium skincare brand that delivers healthy skin changes based on Switzerland's advanced cell science technology. Through professional anti-aging solutions and exquisite home care programs, it gifts customers with dazzling beauty as if time has stopped.
2026-03-27
1F, 6, Yeonmujang-gil, Seongdong-gu, Seoul
Unexpected Joy is a design accessory and gift brand that presents pleasant surprises to ordinary daily life. Through products containing witty ideas and warm sensibilities, we propose gift-like joy to deliver to precious people.
2026-03-23
1F, 43-1, Itaewon-ro 55-gil, Yongsan-gu, Seoul
BORNTOSTANDOUT is an unconventional niche fragrance brand that translates taboo desires and primitive instincts into scents. Through original fragrances that break stereotypes and intense visuals, it provides inspiration to those who wish to reveal a unique presence.
2026-03-27
1F, 57, Yeonmujang-gil, Seongdong-gu, Seoul
LE LABO is a handmade niche perfume brand from New York based on a laboratory concept. It provides customers with one-of-a-kind scent memories and an analog emotional experience through fresh fragrances mixed on order and personalized labeling services.
2026-03-23
1F, 62-9, Itaewon-ro 54-gil, Yongsan-gu, Seoul
UNLESS is a fashion brand that values the importance of basics and seeks to implement modern aesthetics that heighten over time through timeless designs.
2026-03-27
1F, 57, Yeonmujang-gil, Seongdong-gu, Seoul
SILD is a fashion retail specialty enterprise that proposes styling optimized for individual personality and lifestyle through sensory designs reflecting the latest fashion trends and clothing made of carefully selected materials.
2026-03-27
1F, 58-5, Itaewon-ro 54-gil, Yongsan-gu, Seoul
Hello Sunrise is a casual brand pursuing a vibrant and positive lifestyle like the rising sun every morning. Through comfortable materials and friendly logo designs, it is loved by customers who value daily leisure and natural style.
2026-03-27
1F, 49, Yeonmujang-gil, Seongdong-gu, Seoul
REPERTORY is a custom skincare brand used by combining ingredients according to individual skin concerns. Based on scientific diagnosis, it proposes one's own beauty recipe, providing the most accurate and efficient answers to complex skin problems.
2026-03-27
2F, 58-34, Itaewon-ro 54-gil, Yongsan-gu, Seoul
LUV IS TRUE is a young street brand that stimulates the sensibilities of the younger generation with pop colors and witty graphics. Every season, it proposes styles that breathe lighthearted energy into boring daily lives by showcasing collections with trendy and playful concepts.