Understand Avenue (언더스탠드에비뉴)

3.2Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Eun Ha Su (은하수)

3.2Km 2021-10-20

145, Toegye-ro, Jung-gu, Seoul
+82-2-3705-9141~2

Eun Ha Su at Sejong Hotel was opened in 1978 as Elysee, the first Korean buffet in Korea. For the past 30 years, the restaurant has gained acclaim for its healthy and nutritious Korean cuisine, attracting both Korean and international diners.

Dowon Masan Agujjim (도원마산아구찜)

3.2Km 2021-03-22

438, Samil-daero, Jongno-gu, Seoul
+82-2-765-4009

A restaurant frequented by many celebrities. This Korean dishes restaurant is located in Jongno-gu, Seoul. The representative menu is spicy braised monkfish.

Seoul Sejong Hotel (세종호텔)

3.2Km 2021-06-07

145, Toegye-ro, Jung-gu, Seoul
+82-2-773-6000

Seoul Sejong Hotel is located in Myeong-dong, a heart of Seoul’s shopping, tourism, and business districts. Approximately 1 hour from Incheon International Airport, hotel guests can enjoy many attractions nearby as well as a spectacular panoramic view of beautiful Namsan Mountain and downtown Seoul.

Seoul Upcycling Plaza (서울새활용플라자)

3.2Km 2024-01-05

49 Jadongchasijang-gil, Seongdong-gu, Seoul

Saehwaryong is a Korean term for upcycling, a process of redesigning or recycling discarded resources or materials to give them a new value or purpose. Seoul Upcycling Plaza operates upcycling-related exhibitions, upcycling practice education and experience programs, design studios, upcycling stores, workshops, and more. It is a great place to look around for ideas and inspirations on how to use products for longer periods of time. The plaza demonstrates the first step to creating a resource-recycling society.

Moonguesthouse(문게스트하우스)

3.2Km 2024-06-20

31-18, Samil-daero 32-gil, Jongno-gu, Seoul
+82-2-745-8008, +82-10-8704-9981

The Moon Guesthouse is situated near a number of interesting tourist destinations including Unhyeongung Palace (3min on foot), Bukchon Hanok Village (5min on foot), Changdeokgung Palace (5min on foot), and Changgyeonggung Palace (10min on foot). The guesthouse was named ‘moon’ (‘door’ in English) because it has many 176 doors and windows. Upon entering by the gate, visitors will see a ‘ㄷ’-shaped hanok building in the courtyard, in which a wooden bedstead and a table are placed. On the opposite of the hanok building there is a wall roofed with tiles engraved with Korean patterns such as deer, pine, turtle, etc. Flowers in the flowerbed lined up along the wall are in bloom and the bonsai are also well-kept in the house. Renovated and opened as a guesthouse in September 2011, Moon Guesthouse consists of a bonchae (main building) and a byeolchae (detached house). The rooms are decorated with red clay and hanji (traditional Korean paper handmade from mulberry trees), and have under-the-floor heating (ondol). Each room is equipped with an air-conditioner, and has a 40cm-thick layer of red clay over the ceiling for insulation, making the rooms cool in summer and warm in winter. The house has seven individual guestrooms and five modern bathrooms, but the entire building (bonchae or byeolchae) can be rented, too. In particular, the unhyeondang of the bonchae is very popular as it can be converted into one large space for special events, group workshops, etc. simply by opening all the sliding doors (Bunhapmun – Goryeo construction style). This room, which is decorated with a flower-patterned windscreen, a landscape painting, and calligraphy, has been used as a shooting location for various TV programs including KBS2’s TV reality program Man’s Qualification and its variety show The Human Condition. The guestrooms are also equipped with traditional furniture including a cabinet inlaid with mother-of-pearl. The guesthouse also provides a variety of experience programs from 11am to 3pm, including tea ceremony, wearing Hanbok (traditional Korean clothes), making kimchi and gochujang (red chili paste), playing a traditional musical instrument, making a rubbing of a stone inscription, calligraphy, drawing orchids on a fan, and so on. The house has about seventy hanbok and other clothing accessories, as well as a royal costume. Its calligraphy and drawing orchid programs are run directly by the owner, who used to work as a classical Chinese teacher at a high school.

Moguchon Sutbulgalbi (목우촌숯불갈비)

3.2Km 2021-03-18

49-1, Seonggyungwan-ro, Jongno-gu, Seoul
+82-2-3672-2867

This is a Korean cuisine located in Jongno-gu, Seoul. A restaurant serving charcoal-grilled meat. The best menu at this restaurant is grilled boneless beef ribs.

Myeongdong Cathedral (서울 명동성당)

3.2Km 2022-12-27

74, Myeongdong-gil, Jung-gu, Seoul

Myeongdong Cathedral is the Church for Archdiocese of Seoul and was also the birthplace for the Roman Catholic Church community in Korea. The church houses the remains of several individuals: Bishop Laurent Joseph Marie Imbert (1796-1839), and priests Peter Simon (1803-1839), James (Jacques Honor Chastan, 1803-1839) and Pourthie Jean Antoine Charles (1830-1866) and four martyrs.

Myeongdong Cathedral is located in downtown Seoul and tourists frequently come and visit the place. Near the cathedral are other tourism spots such as Namsangol Hanok Village preserving Korean traditional houses, N Seoul Tower overlooking Seoul and Namdaemun Market, a traditional market with a wide variety of food and goods.

Insa Chilgi - Insa Branch [Tax Refund Shop] (인사칠기 인사)

3.2Km 2024-04-22

5, Seolleung-ro 162-gil, Gangnam-gu, Seoul

-

Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)]

3.2Km 2024-03-15

(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506

The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.

Understand Avenue (언더스탠드에비뉴) - Area information - Korea travel information