Pizzeria O Main Branch (핏제리아오 대학로 본점)

2.6Km 2023-12-22

86 Dongsung-gil, Jongno-gu, Seoul

A restaurant in Daehak-ro that recreates the original taste of pizza from Naples, Italy, the home of pizza. All classic pizzas, starting with the Margherita Bufala Pizza, are baked in a wood-fired oven. Pasta and salads are also made personally by the chef, so customer satisfaction is guaranteed. The chef of this branch had won first place at the 2019 World Pizza Championship in Rome. He gained public attention by appearing in various variety shows, such as “Kang's Kitchen Season 3 (2019)” and “Running Man (2010-),” which made him more recognized by the public. Pizzeria O’s pizza dough is characterized by chewy yet light texture.

Toin (토인)

2.6Km 2024-10-22

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Insa-dong PR Center (인사동홍보관)

2.6Km 2017-07-26

19 Insadong 11-gil, Jongno-gu, Seoul
+82-82-737-7890~1

Insa-dong PR Center opened in 2006 with the goal of providing accessible education for both domestic and international visitors to understand Korean traditions and history. It was built in what was once the private residence for Prince Uichin (1877-1955), one of the sons of Emperor Gojong (1852-1919).

Insa-dong PR Center also introduces the traditions and culture of Insa-dong, and provides tour pamphlets and tourist assistance in multiple languages (English, Japanese and Chinese). Visitors can try on hanbok (traditional costumes) and enjoy Wi-Fi within the facility.

Honam Sikdang (호남식당)

2.6Km 2024-03-15

18-6, Namdaemunsijang-gil, Jung-gu, Seoul
+82-2-775-5033

Honam Sikdang is a specialty restaurant for galchi jorim (braised cutlassfish) located in Namdaemun Market. Its signature dish is the spicy and flavorful galchi jorim, known for its robust broth. Another popular dish is the deeply seasoned godeungeo jorim (braised mackerel), which is boiled until the seasoning is well absorbed. A highlight of dining here is the crispy deep-fried cutlassfish served upon ordering. Its cozy atmosphere attracts many visitors seeking a hearty meal.

Nwijo (뉘조)

2.6Km 2024-03-06

27 Insadong 14-gil, Jongno-gu, Seoul
+82-2-730-9311

Nwijo is a Korean table d'hote restaurant located in Insa-dong where you can enjoy course meals made from hundreds of wild herbs. Starting with pumpkin porridge and water kimchi, basic dishes such as wild herb salads, pancakes, kimchi with boiled pork slices, and mixed roots are served along with set menu and wild herb enzymes as a standard part of the meal.

Hakrim (학림)

2.6Km 2023-12-22

119, Daehak-ro, Jongno-gu, Seoul
+82-2-742-2877

Hakrim has been in business since its first opening in 1956. It is a special place that has shared its history with the people involved in arts such as theater and dance and intellectuals from nearby universities who flocked to the café after liberation and the Korean War. There is a sign saying “Seoul Future Heritage” hanging at the entrance that demonstrates its historical value. Visitors can observe traces of the past from mementos of people who stopped by, including graffiti on the wall and photos of prominent writers of the time. The café became even more famous as it was used as a filming location for several dramas, including “My Love from the Star (2013)” and “Reply 1988 (2015).” The signature menu here is Vienna coffee and cream cheesecake, which is topped with cute illustrations.

Jirisan Restaurant (지리산)

2.6Km 2019-08-01

30, Insadong 14-gil, Jongno-gu, Seoul
+82-2-723-4696

Jirisan is one of the representative Korean restaurants in Insa-dong, an area known for its traditional culture. One of the trademarks of this restaurant, besides its amazingly delectable bean and tofu dishes, is a wooden sign that welcome guests into a neat and cozy interior.

Each day, fresh beans are ground at the restaurant to prepare dishes such as soybean paste, soft tofu, and bean-curd tofu stew. Bean-curds are prepared by using seawater, which gives the tofu a unique flavor. The fresh and clean taste of the tofu is one of the many reasons that choosey tofu aficionados flock to the restaurant.

Not just limited to tofu, Jirisan presents customers with a full-range of side dishes such as kimchi, japchae (glass noodles with sautéed vegetables), cucumber kimchi, seasoned seaweed, braised lotus roots, roasted yellow corbinas (a type of fish), leafy greens, bean-curd stew, and more. The restaurant gives visitors a chance to experience a hearty traditional Korean-style meal, but has thoughtfully toned down its seasonings to appeal to a wider audience (particularly those not used to spicy foods).

One of the recommended menu items is the Jirisan set meal, which offers diners the chance to sample foods that are popular in the Jirisan region. Adventurous diners may want to try the sea urchin soup or dried Pollack soup.

The restaurant, originally a traditional Korean house, has been modified over the years to better suit the needs of its customers. The walls surrounding the structure were removed and a glass ceiling was installed to allow guests to enjoy the natural light of the sun as they sample some of the area’s best traditional Korean cuisine.

Geunal Urineun (그날우리는)

2.6Km 2021-03-18

29, Daehak-ro, 9-gil, Jongno-gu, Seoul
+82-2-764-4697

This is a Korean cuisine located in Daehak-ro, Seoul. The best menu at this restaurant is grilled sea eel. It sells grilled hagfish, which Koreans eat a lot for health in summer.

Daepo Jjimdak - Daehangno Branch (대포찜닭 대학로)

2.6Km 2021-03-19

18, Daehak-ro, 9-gil, Jongno-gu, Seoul
+82-2-742-6669

This is a Korean cuisine located in Daehak-ro, Seoul. The best menu at this restaurant is braised chicken. A restaurant that's popular among college students.

Innisfree - Sinseol-dong Station Branch [Tax Refund Shop] (이니스프리 신설동역)

2.6Km 2024-04-17

1F, 20, Wangsan-ro, Dongdaemun-gu, Seoul

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Pizzeria O Main Branch (핏제리아오 대학로 본점) - Area information - Korea travel information