Insa-dong (인사동)
906.4M 2024-05-17
62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222
Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.
The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.
The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.
Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.
Bukchon Hanok Village (북촌한옥마을)
909.1M 2025-06-19
37 Gyedong-gil, Jongno-gu, Seoul
Surrounded by Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses, called hanok, that date back to the Joseon dynasty. The name Bukchon, which literally translates to "northern village," came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors with an opportunity to experience, learn and immerse themselves in traditional Korean culture. As Bukchon Hanok Village is an actual neighborhood with people's homes, visitors are advised to be respectful at all times while looking around.
The Place Seoul (traditional Korean-style guesthouse) / 복합한옥공간 곳
910.6M 2025-03-05
52-11 , Gyedong-gil, Jongno-gu, Seoul
+82-10-3255-1289
The Place Seoul in Gye-dong, Jongno-gu, Seoul, is a meeting place of traditional and modern Korea. It has a yard with a beautiful 80 year-old dogwood tree, and a small garden in which guests can enjoy the passage of the seasons. The Place Seoul is an environment-friendly place which uses eco-friendly consumables such as toilet paper and shampoo. Breakfast is simple and healthy. There are many good cafes in nearby Bukchon, and local tourist attractions include the National Palace Museum of Korea and the National Museum of Modern and Contemporary Art.
Myungbo Art Hall (명보아트홀)
910.5M 2025-04-15
47 Mareunnae-ro, Jung-gu, Seoul
Located in Euljiro 3(sam)-ga, the heart of Seoul, Myungbo Art Hall is a cultural complex that consists of a professional theatre hall. Renovated from Myungbo Theater in 2009, Myungbo Art Hall is equipped with state-of-the-arts lighting and sound equipment that guarantees high-quality theatre experience for the audience. In addition, the hall also has comfortable seats along with other amenities for the audience's convenience. Myungbo Art Hall aims to globalize Korean performance culture by creating a variety of content that incorporate Korean theatre with tourism. This area is also where the house of Admiral Yi Sun-sin was located, which is honored with a memorial plaque listing his accomplishments.
Bukchon Cultural Center (북촌문화센터)
913.0M 2025-06-19
37 Gyedong-gil, Jongno-gu, Seoul
Bukchon Cultural Center, located in a hanok, was established to offer traditional cultural experience opportunities for visitors to the area. The programs include tea ceremony, handicraft, and gugak as well as a Public Relations Exhibition Hall introducing Bukchon culture and hanok. Also, the center houses a space and a pavilion for visitors to relax while traveling.
Eight Scenic Views of Bukchon (북촌 8경)
913.0M 2024-03-18
37, Gyedong-gil, Jongno-gu, Seoul
+82-2-2148-4161
The Eight Scenic Views of Bukchon can be found at the Bukchon Hanok Village between Gyeongbokgung Palace and Changdeokgung Palace. Bukchon was historically a district where the aristocracy of Joseon had resided in, so it is still home to a large number of traditional dwellings, called hanok in Korean. The eight views are as follows: No. 1, view of Chengdeokgung Palace; No. 2, view of Wonseo-dong Handicraft Road; No. 3, view of the Gahoe-dong area; No. 4, view from the hill at Gahoe-dong (Bukchon Observatory); No. 5, the view of the road uphill at Gahoe-dong; No. 6, the view of the road downhill at Gahoe-dong; No. 7, the view at house number (beonji) 31, Gahoe-dong; No. 8, the view of the stone stairway at Samcheong-dong.
Bosingak Belfry (보신각 터)
914.4M 2024-03-04
54, Jong-ro, Jongno-gu, Seoul
+82-2-2133-2641
Bosingak Belfry is also known as Jonggak. It was the site in which a large bell, used to keep the time in Seoul, was found during the Joseon period (1392-1897). Bosingak Belfry was burned down during the Korean War (1950-1953) and was reconstructed in 1979. The original bell was moved to the Gyeongbokgung Palace, and a new bell was forged in 1985. At midnight, January 1, the bell at the Bosingak Belfry is rung to welcome the new year. Many people gather around the belfry to make a wish for their new year.
Matthew Chang Anguk (메튜장 안국)
920.9M 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
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