Pildong Myeonok (필동면옥)

1.2Km 2024-03-07

26, Seoae-ro, Jung-gu, Seoul
+82-2-2266-2611

Pildong Myeonok specializes in authentic pyeongyang naengmyeon (pyeongyang cold buckwheat noodles). Their signature dish is Pyeongyang naengmyeon (Pyeongyang cold buckwheat noodles), which has a light and refreshing broth and chewy noodles. Mandu and Mandut guk (Mandu soup) are also popular dishes to go with it. Having been selected for the Michelin Guide Seoul 2023, this restaurant is a favorite among locals and tourists alike for its flavorful noodles.

Neulmajung (늘마중)

1.2Km 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

Toin (토인)

1.2Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Insa-dong Geujip (인사동그집)

1.2Km 2024-03-18

3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575

Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).

Teterot Salon (때때롯살롱)

1.2Km 2025-10-23

21-12 Supyo-ro 28-gil, Jongno-gu, Seoul

Teterot Salon is a representative hanbok brand in Seoul operated by Chima Jeogori Seoul. They boast high levels of completion by closely monitoring the process from design conception, production, and sale of products. In particular, they have their own factory that allows for high quality products and more frequent updates on new products.

Olive Young - CJ THE CENTER Branch [Tax Refund Shop] (올리브영 씨제이남산더센터)

1.2Km 2024-04-18

12, Sowol-ro 2-gil, Jung-gu, Seoul

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Color pool Museum (컬러풀뮤지엄(COLORPOOL MUSEUM))

1.2Km 2025-10-27

6F, 49 Insadong-gil, Jongno-gu, Seoul

It is an experiential museum where you can feel the variety of colors with all your senses. If you want to have a picture with a pretty background like a fairy tale, there is no better place than this museum. The pool filled with adorable pink balls is the most popular section that brings happy smiles to everyone, adults and children alike. You can also find various souvenirs related to bathing, such as exfoliating towels and natural soap.

Ikseon-dong Hanok Street (익선동 한옥거리)

1.2Km 2025-10-27

Ikseon-dong, Jongno-gu, Seoul

Ikseon-dong is a place where the harmony of alleys and hanok houses exudes beautiful charm and is a must-visit spot for tourists of all ages and genders. It is also an area that connects the younger and older generations.

Line Friends - Insa Branch [Tax Refund Shop] (라인프렌즈 인사점)

1.2Km 2024-04-16

49, Insadong-gil, Jongno-gu, Seoul

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KongKongY Gallery [Tax Refund Shop] (콩콩이 그림가게)

1.2Km 2024-04-19

Store #325, 3F, 49, Insadong-gil, Jongno-gu, Seoul

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Pildong Myeonok (필동면옥) - Area information - Korea travel information