Larva Town (라바타운)

1.5Km 2022-12-23

1, Gyeonghuigung 1-gil, Jongno-gu, Seoul
+82-70-4609-6492

Larva Town is divided into areas of three different themes: TUBAn Yard, TUBAn Goods, and Cafe Wingcle. TUBAn Yard greets visitors with animation character Larva dressed up as a gatekeeper from the Joseon dynasty along with other amusing sculptures that serve as excellent props for taking souvenir photos. The yard is open to public, welcoming any passerby to stop by and relax. As for TUBAn Goods, the shop is filled with character merchandise targeted towards consumers of diverse age range. Featured characters include TUBAn's iconic Larva, Dinocore, and Wingcle. After looking around TUBAn Yard and TUBAn Goods, visitors can stop by Cafe Wingcle where they can enjoy a cup of coffee with dessert surrounded by adorable Wingcle and friends.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

1.5Km 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

KATSUYA (가쯔야)

1.5Km 2021-03-18

46, Dadong-gil, Jung-gu, Seoul
+82-2-772-9023

This Japanese cuisine is located near Euljiro 1(il)ga Station, Seoul. The representative menu is pork cutlet. A restaurant serving Japanese-style pork cutlet.

Kumho Art Hall (금호아트홀)

1.5Km 2021-05-28

76, Saemunan-ro, Jongno-gu, Seoul
+82-2-6303-1977

Kumho Art Hall was built in 2000 exclusively for classical music concerts, with 390 seats, the perfect structure for chamber concerts. All seats are recital hall chairs and the wide spacing between rows of chairs helps the audience to have a pleasant time. Upon entering the theater, all cell phones will turn off automatically. This helps all visitors to enjoy the concert without being interrupted by ringing cell phones. The interior is cozy and luxurious, and the stage is made of maple.

Jeonjujip (전주집)

1.5Km 2024-10-15

16-15 Supyo-ro, 20-gil, Jongno-gu, Seoul
+82-2-2278-3311

A store featured several times in Korean gourmet programs. This Korean dishes restaurant is located in Jongno-gu, Seoul. The most famous menu is kimchi cabbage wraps with pork and oysters.

CU - Koreana Hotel Branch [Tax Refund Shop] (cu코리아나호텔점)

1.5Km 2024-06-26

135, Sejong-daero, Jung-gu, Seoul

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Bugeogukjip (북어국집)

1.5Km 2024-12-27

38, Eulji-ro 1-gil, Jung-gu, Seoul
+82-2-777-3891

Bugeogukjip (formerly “Teojutgol”) is a restaurant behind City Hall in Seoul that has been serving up authentic dried Pollack soup since 1968. Despite a name change, the restaurant has proudly stood in this same location for decades, earning a strong reputation for its dried Pollack soup made using traditional cooking methods.

Since the restaurant only serves one thing—dried Pollack soup—there are few preparations to be made and the meal arrives on your table in minutes. Customers are free to serve themselves basic side dishes such as kimchi and can have as many servings of rice as they’d like, allowing diners to enjoy a hearty meal at a low price. While the restaurant’s design and menu may be simple, Bugeogukjip takes pride in its long history and the careful efforts that have earned it a reputation as one of the most notable restaurants in Seoul.

Artbox - Jongno 3(sam)-ga Branch [Tax Refund Shop] (아트박스 종로3가)

1.5Km 2024-04-17

126, Jong-ro, Jongno-gu, Seoul

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Yonggeumok (용금옥)

1.5Km 2024-03-13

24-2, Dadong-gil, Jung-gu, Seoul
+82-2-777-1689

Established in 1932, Yonggeumok specializes in Seoul-style chutang (loach soup), renowned for using whole loach in its preparation. This method distinguishes it from the more commonly known Namwon-style chutang, which involves grinding the loach. At Yonggeumok, guests can savor the tender and savory texture of the loach flesh in their chutang, offering a unique and authentic dining experience.

Jeonju Sikdang (전주식당)

1.5Km 2021-03-22

16-17, Supyo-ro, 20-gil, Jongno-gu, Seoul
+82-2-2267-5385

A restaurant famous for grilled fish on briquettes. The best menu at this restaurant is grilled cutlassfish. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Larva Town (라바타운) - Area information - Korea travel information