Yonggeumok (용금옥)

379.9M 2024-03-13

24-2, Dadong-gil, Jung-gu, Seoul
+82-2-777-1689

Established in 1932, Yonggeumok specializes in Seoul-style chutang (loach soup), renowned for using whole loach in its preparation. This method distinguishes it from the more commonly known Namwon-style chutang, which involves grinding the loach. At Yonggeumok, guests can savor the tender and savory texture of the loach flesh in their chutang, offering a unique and authentic dining experience.

Bugeogukjip (북어국집)

389.1M 2024-12-27

38, Eulji-ro 1-gil, Jung-gu, Seoul
+82-2-777-3891

Bugeogukjip (formerly “Teojutgol”) is a restaurant behind City Hall in Seoul that has been serving up authentic dried Pollack soup since 1968. Despite a name change, the restaurant has proudly stood in this same location for decades, earning a strong reputation for its dried Pollack soup made using traditional cooking methods.

Since the restaurant only serves one thing—dried Pollack soup—there are few preparations to be made and the meal arrives on your table in minutes. Customers are free to serve themselves basic side dishes such as kimchi and can have as many servings of rice as they’d like, allowing diners to enjoy a hearty meal at a low price. While the restaurant’s design and menu may be simple, Bugeogukjip takes pride in its long history and the careful efforts that have earned it a reputation as one of the most notable restaurants in Seoul.

National Souvenirs Center [Tax Refund Shop] (한국관광명품점)

396.0M 2024-04-23

14, Insadong 5-gil, Jongno-gu, Seoul

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Seoul Papyrus [Tax Refund Shop] (서울파피루스)

401.3M 2024-04-19

136, Sejong-daero, Jung-gu, Seoul

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Museum Kimchikan (뮤지엄 김치간)

406.3M 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Yangbandeck (양반댁)

409.6M 2024-03-18

19-18 Insadong-gil, Jongno-gu, Seoul
+82-2-733-5507, +82-2-730-1112

Yangbandeck is a traditional Korean house in Insa-dong, serving ganjang gejang (soy sauce marinated crab) and bori gulbi (barley-aged dried yellow croaker). Theganjang gejang is made from crabs filled with roe, matured in soy sauce. The taste of barley-aged dried yellow croaker, made from dried yellow croaker matured in sea breeze and served on top of rice, is exceptional. Each meal comes with a hot pot rice, and side dishes such as soybean paste jjigae, pancakes, kimchi, and japchae are served as standard.

Color pool Museum (컬러풀뮤지엄(COLORPOOL MUSEUM))

422.4M 2025-10-27

6F, 49 Insadong-gil, Jongno-gu, Seoul

It is an experiential museum where you can feel the variety of colors with all your senses. If you want to have a picture with a pretty background like a fairy tale, there is no better place than this museum. The pool filled with adorable pink balls is the most popular section that brings happy smiles to everyone, adults and children alike. You can also find various souvenirs related to bathing, such as exfoliating towels and natural soap.

The Story of King Sejong (세종이야기)

423.6M 2022-09-13

jiha 175, Sejong-daero, Jongno-gu, Seoul
+82-2-399-1000

The Story of King Sejong comprises six different sections with a total area of 3,200 square meters. The museum consists of exhibition zones, an event space, video room, shop and more to display King Sejong’s scientific, artistic, military, and political contributions, including the theory of Minbon, which recognized the people as the base of politics. King Sejong, the 4th king of the Joseon dynasty (1397-1450, reigning from 1418-1450) was responsible for some of the most brilliant achievements in the history of Korea, including the creation of Hangeul (Korean alphabet) and great advancements in the areas of science, culture, art and politics.

Beautiful Tea Museum (아름다운 차박물관)

424.3M 2022-07-26

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.

Gwanghwamun Market (광화문 마켓)

424.9M 2025-12-05

B172 Sejong-daero, Jongno-gu, Seoul
+82-2-337-3692

Gwanghwamun Market takes place along with the Seoul Lantern Festival to support local small businesses and promote Seoul night tourism. The market features local store owners and businesses that exhibit and sell seasonal decor, handcrafted items, and winter snacks.

Yonggeumok (용금옥) - Area information - Korea travel information