Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)]

535.9M 2024-03-15

(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506

The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.

Dynamic Maze (Insa-dong) (다이나믹 메이즈 (서울 인사동점))

535.9M 2024-03-15

12, Insadong-gil, Jongno-gu, Seoul
+82-1544-8506

Dynamic Maze is an indoor space in Insa-dong dedicated to an exciting adventure: A maze filled with obstacles, requiring participants to work together and overcome the barriers through quickness and focus. Go through the hall of mirrors, climb the wall, and cross the suspension bridge to finally escape from the maze.

Sonjung Bossam (손정보쌈)

544.3M 2025-07-25

24 Samil-daero 15-gil, Jongno-gu, Seoul

Sonjung Bossam offers dishes with a modern touch by reinterpreting traditional meals. Passed down for three generations, this restaurant values sincerity and careful attention in food making in order to serve every customer a heartwarming meal. Sonjung Bossam's signature dish Premium Gabri Bossam takes only the rarest pork cut, the blade-end fatback called "gabri" in Korean, and boils the meat using the restaurant's secret recipe for tender, juicy meat. The restaurant also serves their own special version of spicy stir-fried fish roe and intestines and haemultang (spicy seafood stew), boasting a generous amount of various seafood and rich broth. All meals are prepared wholeheartedly as if they are being served to a family.

CU - Koreana Hotel Branch [Tax Refund Shop] (cu코리아나호텔점)

546.4M 2024-06-26

135, Sejong-daero, Jung-gu, Seoul

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Uyungmyeongwan Cheonggyecheon Main Store (우육면관청계천점)

562.6M 2024-04-19

75-2 Cheonggyecheon-ro, Jongno-gu, Seoul

Uyungmyeongwan is a noodle restaurant specializing in uyungmyeon (beef noodle soup) located near Cheonggyecheon Stream. Its flagship dish is the uyungmyeon, which harmonizes tender meat with rich broth. In addition, they also sell freshly made sugyo (Chinese-style boiled mandu) filled with shrimp, pork, and young cabbage daily. Loved by locals and tourists alike for its clean yet flavorful broth and chewy noodles.

Homeplus Express - Gwanghwamun Branch [Tax Refund Shop] (홈플러스익스프레스 광화문)

585.6M 2024-04-18

91, Saemunan-ro, Jongno-gu, Seoul

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Sieunjae (시은재)

586.7M 2024-12-23

439 , Samil-daero, Jongno-gu, Seoul
+82-10-5355-3029

Sieunjae is a hanok stay that has stood in the midst of busy Gyeongun-dong, Jongno-gu, Seoul, for generations. The guestrooms comprise an anbang (bedroom plus living room), three smaller rooms, and a byeolchae or detached house. All rooms have a toilet, and there’s a well-equipped shared kitchen and a washing machine. Guests can either rent individual rooms or the whole hanok. Jongno is convenient for travel to all the historic sites of Seoul, and there’s a public carpark nearby.

Gwanghwamun Gukbap (광화문국밥)

595.9M 2024-06-19

53 Sejong-daero 21-gil, Jung-gu, Seoul

Gwanghwamun Gukbap is a dwaeji gukbap (pork and rice soup) restaurant operated by Chef Park Chanil. Its distinctive feature lies in using only black pork loin and shoulder to enhance the flavor. The signature dish is the dwaeji gukbap, which boasts a mild, clean, and deep flavor. In addition to that, they also offer dwaeji suyuk (boiled pork slices) and pisundae (sundae with pork blood). Known for its authentic taste of rice soup and rich broth, it's a popular destination for many.

NKDB North Korean Human Rights Exhibition Hall (북한인권전시실)

599.3M 2025-11-13

393 Samil-daero, Jongno-gu, Seoul

The NKDB North Korean Human Rights Exhibition Hall is a permanent exhibition space dedicated to North Korean human rights. Although it is a small space, it resonates deeply and serves as a "dark tourism" site that records and testifies to the ongoing reality of human rights violations in North Korea. The North Korean Human Rights Information Center (NKDB), which operates this exhibition hall, is the organization that collects and archives the most extensive records of human rights concerning North Korean residents in the world. The testimonies and records presented here represent a living history, a story unfolding in the present, unavailable elsewhere. Through donated North Korean artifacts, including these records, visitors can glimpse the present-day North Korea and encounter artwork by North Korean defectors.

Luii (루이)

607.7M 2024-07-17

40, Sejong-daero 21-gil, Jung-gu, Seoul
+82-2-736-8889

Luii is a Chinese restaurant operated by a veteran chef with extensive experience in Chinese cuisine. The restaurant has several rooms of different sizes to accommodate various events. It also has a VIP room for more private gatherings.

Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)] - Area information - Korea travel information