Seowon (서원)

2.4Km 2024-03-11

141, Toegye-ro, Jung-gu, Seoul
+82-2-776-0214

Located in Myeongdong Street, Seowon focuses on porridge. It boasts a wide variety of porridge made with abalone, chicken, samgye (chicken and ginseng) mushrooms, oysters, shrimp, vegetables, etc. They also have Korean-style juices made with ginseng, fruits, and vegetables that goes well after finishing porridge. The restaurant opens early in the morning, so it's a great place to grab a quick breakfast.

Korea Furniture Museum (한국가구박물관)

2.4Km 2025-10-24

121 Daesagwan-ro, Seongbuk-gu, Seoul

The Korea Furniture Museum, located on a hill in Seongbuk-dong, Seoul, is a special museum that displays items related to Korea's traditional living culture. The museum exhibits wooden furniture made in the late Joseon dynasty by material (persimmon tree, maple tree, paulownia tree, zelkova tree, pine tree, papers, etc.), by the type of space (men’s quarters, women’s quarters, kitchen, etc.), and by regional characteristics. It also exhibits interior decorations, flower walls, chimneys, and yards, as well as ten traditional Korean houses.
This museum operates through a guided tour (maximum of 20 people per group) only, suitable for showing Korea's housing culture that harmonizes furniture and nature. The old household items, “furniture,” are displayed in rooms outside glass storage boxes, allowing visitors to experience a beautiful traditional culture.
Since it was selected as the official luncheon venue for the spouses of leaders of 20 countries at the 2010 G20 Seoul Summit, there has been a steady stream of state guests and worldwide celebrities, including Chinese President Xi Jinping and his wife, the German President, the Prime Minister of Hungary, the Prime Minister of Singapore, the King and Queen of Belgium, the King of Sweden, the head of the IMF, and movie stars Brad Pitt, and Victoria Beckham.

In addition, it was selected as the "most beautiful museum in Seoul” by CNN in 2011. The museum also served as an interview location for BTS members, who are receiving global attention. As such, it is attracting attention as a representative tourist destination in Seoul and a cultural space preferred by government ministries and companies. Tours require reservations, which can be made through the website.

Olive Young - Myeongdongdaero Branch [Tax Refund Shop] (올리브영 명동대로)

2.4Km 2024-04-18

1F, 120, Toegye-ro, Jung-gu, Seoul

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Jingogae (진고개)

2.4Km 2024-03-12

19-1 Chungmu-ro, Jung-gu, Seoul
+82-2-2267-0955

Jingogae is a standing store that opened its doors in 1963. Its signature dish is the eobok jaengban (boiled meat slices hot pot), where thick slices of meat are stacked along with vegetables, mandu, rice cakes, and eggs, all boiled together. In addition to this, they also serve dishes such as gejang jeongsik (marinated crab set menu), gopchang jeongol (small intestine hot pot), galbitang (galbi soup), and yukgaejang (spicy beef soup). The spicy and richly seasoned yangnyeom gejang (spicy marinated crab) is also a popular menu item, which when paired with rice, enhances its flavors even further.

Optical Manager - Namdaemun Branch [Tax Refund Shop] (안경매니져남대문점)

2.4Km 2024-06-27

1F and 2F, 2-1, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Regal Optical [Tax Refund Shop] (리갈안경)

2.4Km 2024-04-19

Store #123, Section Ra-3 of Myeongdong Underground Shopping Center, 2, Namdaemun-ro, Jung-gu, Seoul

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Starbucks Byuldabang (스타벅스 별다방)

2.4Km 2024-12-27

100 Toegye-ro, Jung-gu, Seoul

Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist

Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.