Ssamzigil (쌈지길)

2.6Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

2.6Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

2.6Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Seoul International Writers' Festival (서울국제작가축제)

2.7Km 2025-07-30

26 Insadong 9-gil, Jongno-gu, Seoul
+82-70-8826-5207

Seoul International Writers' Festival was founded in 2006 with aims to lay a foundation for connecting Korean literature and international literature. This year's theme is "() Meets the Eye," inviting attendees to explore the beauty of literature that is much more than meets the eye.

Korean National Police Heritage Museum (경찰박물관)

2.7Km 2021-12-21

41, Saemunan-ro, Jongno-gu, Seoul
+82-2-3150-3681

The police museum opened on October 14, 2005 to give a better understanding of the job of the police and to offer a formal education to children who wish to become police officers in the future. The history hall of the museum is designed for visitors to learn about the history of Korean police at a glance, exhibiting information on the police force from the Joseon dynasty up until current times.

Visitors to the museum can pretend to be police officers by touching actual equipment and learning about an officer's daily tasks. Visitors can also get in patrol cars, wear a police uniform, experience shooting a gun through a simulation, and learn self-defense martial arts and arrest techniques. Visitors can also go to the museum jail.

Changdeokgung Palace Complex [UNESCO World Heritage Site] (창덕궁과 후원 [유네스코 세계유산])

2.7Km 2025-07-21

99 Yulgok-ro, Jongno-gu, Seoul

Changdeokgung Palace was the second royal villa built following the construction of Gyeongbokgung Palace in 1405. It was the principal palace for many kings of the Joseon dynasty, and is the most well-preserved of the five remaining royal Joseon palaces. The palace grounds are comprised of a public palace area, a royal family residence building, and the rear garden. Known as a place of rest for the kings, the rear garden boasts a gigantic tree that is over 300 years old, a small pond and a pavilion.

The palace gained importance starting from the time of Seongjong, the 9th king of Joseon, when a number of kings began using it as a place of residence. Unfortunately, the palace was burned down by angry citizens in 1592 when the royal family fled their abode during the Imjin War. Thanks to Gwanghaegun, the palace was restored in 1611. Even today, it houses a number of cultural treasures, such as Injeongjeon Hall, Daejojeon Hall, Seonjeongjeon Hall, and Nakseonjae Hall.

Changdeokgung Palace’s garden behind the inner hall, called the "Secret Garden," was constructed during the reign of King Taejong and served as a rest area for the royal family members. The garden had formerly been called Bugwon and Geumwon, but was renamed Biwon Garden, or Secret Garden, after King Gojong came into power. The garden was kept as natural as possible and was touched by human hands only when absolutely necessary. Buyongjeong Pavilion, Buyongji Pond, Juhamnu Pavilion, Eosumun Gate, Yeonghwadang Hall, Bullomun Gate, Aeryeonjeong Pavilion, and Yeongyeongdang Hall are some of the many attractions that occupy the garden. The most beautiful time to see the garden is during the fall when the autumn foliage is at its peak and the leaves have just started to fall.

Though it has been treasured by Koreans for centuries, Changdeokgung Palace and its complex was recognized as a World Cultural Heritage site by the UNESCO World Cultural Heritage Committee in December of 1997 during the committee meeting in Naples, Italy.

Neulmajung (늘마중)

2.7Km 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

Uniqlo - Gwanghwamun D Tower Branch [Tax Refund Shop] (유니클로 광화문D타워)

2.7Km 2024-04-17

17, Jong-ro 3-gil, Jongno-gu, Seoul

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Mallijihwa Main Branch (만리지화 본점)

2.7Km 2026-01-02

17 Jong-ro 3-gil, Jongno-gu, Seoul

Mallijihwa, which embodies the meaning "eel that travels 10,000 ri and met fire," is an eel dining brand that modernizes the depth of Korean gastronomy. The restaurant's name was inspired by the eel's remarkable strength to swim across vast oceans to its spawning grounds—so significant that it is referred to as "malli fish" in the "Donguibogam" ("A Precious Mirror of Eastern Medicine"). Hence the name, Mallijihwa specializes in serving grilled eel, which is carefully grill with briquettes. The restaurant reinterprets eel with Korean aesthetics, offering a comfortable and elegant dining experience in a space that blends traditional architectural elements with a modern twist. The dishes served here offers an outstanding dining experience where the texture of the eel melts in one's mouth, and its flavor lingers long after. Signature dishes include grilled eel rice bowls, grilled eel, eel gujeolpan (platter of nine delicacies), and eel meal courses. The restaurant also offers seasonal lunch box made with fresh, seasonal ingredients.

Modern Shabu House Gwanghwamun D Tower Branch (모던샤브하우스 광화문D타워점)

2.7Km 2025-12-02

17 Jong-ro 3-gil, Jongno-gu, Seoul

Located in Jongno-gu, Modern Shabu House Gwanghwamun D Tower Branch offers a selection of specialty broths to enjoy unlimited beef, pork, and vegetables. The restaurant serves four cuts of pork and beef in every course. The interior is designed with natural materials like earth, stone, and wood, inspired by the fluid process of cooking ingredients like meat and vegetables in a pot. The design reflects the natural movement and flow of ingredients as they cook together. The restaurant also has a range of private rooms, making it a popular choice for families with children and for gatherings, providing a comfortable dining experience.

Ssamzigil (쌈지길) - Area information - Korea travel information