HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
5.4Km 2025-11-06
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
Geoan (거안)
5.4Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.
Ssamzigil (쌈지길)
5.4Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.
Insa-dong Antique Art Street (인사동 고미술거리)
5.4Km 2025-03-16
29 Insadong-gil, Jongno-gu, Seoul
As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.
Insadong Cultural Street (인사동 문화의 거리)
5.4Km 2023-12-26
Insa-dong, Jongno-gu, Seoul Metropolitan City
Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.
Pyunkang Yul Flagship & Tea house (편강 율 플래그십&티하우스)
5.4Km 2025-12-10
35-4 Bukchon-ro 5ga-gil, Jongno-gu, Seoul
Pyunkang Yul Flagship & Tea house is a cafe in Bukchon Hanok Village near Gyeongbokgung Palace. The first floor is a teahouse where one can enjoy Korean tea infused with traditional ingredients and delightful desserts with a view of the cafe's serene garden, and the second floor is a flagship store of Pyeongang Yul, a K-beauty brand known for integrating hanbang (traditional Korean medicine) in their skincare products. The third floor features a rooftop that offers a sweeping view of the Bukchon Hanok Village and Gyeongbokgung Palace.
Artee Riders Club (아띠인력거)
5.4Km 2022-09-15
43, Bukchon-ro 5-gil, Jongno-gu, Seoul
Artee Riders Club is the first company that offers rickshaw tours in the nation. Not only do you get to ride on the rickshaw to tour around popular attractions including Bukchon Village, Seochon Village, the rickshaw tour guides you to the smaller alleys as well. Travelers to Bukchon Village may have their belongings or luggage stored at the center, and individual's insurance as well as a complimentary drink are offered.
NKDB North Korean Human Rights Exhibition Hall (북한인권전시실)
5.4Km 2025-11-13
393 Samil-daero, Jongno-gu, Seoul
The NKDB North Korean Human Rights Exhibition Hall is a permanent exhibition space dedicated to North Korean human rights. Although it is a small space, it resonates deeply and serves as a "dark tourism" site that records and testifies to the ongoing reality of human rights violations in North Korea. The North Korean Human Rights Information Center (NKDB), which operates this exhibition hall, is the organization that collects and archives the most extensive records of human rights concerning North Korean residents in the world. The testimonies and records presented here represent a living history, a story unfolding in the present, unavailable elsewhere. Through donated North Korean artifacts, including these records, visitors can glimpse the present-day North Korea and encounter artwork by North Korean defectors.
Seokparang (석파랑)
5.5Km 2024-09-02
309 Jahamun-ro, Jongno-gu, Seoul
Seokparang is a place built by relocating the Sarangchae of Heungseon Daewongun, the father of King Gojong of the Joseon dynasty. It boasts beautiful late Joseon-style gardens and three traditional hanok buildings. Here, one can enjoy authentic Gungjung hanjeongsik (royal Korean table d'hote) for both lunch and dinner, featuring meticulously prepared dishes such as traditional porridge, chilled salads, steamed prawns, kimchi cabbage wraps with pork, soybean paste jjigae set menu, and desserts. Diners can also savor traditional liquors crafted by artisans from across the country.
World Jewellery Museum (세계장신구박물관)
5.5Km 2023-09-21
2, Bukchon-ro 5na-gil, Jongno-gu, Seoul
Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewellery Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.
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