Euljiro Nogari Alley (을지로 노가리골목)

7.2Km 2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Insa-dong Geujip (인사동그집)

7.2Km 2024-03-18

3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575

Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

7.2Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

7.2Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Ssamzigil (쌈지길)

7.2Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)

7.2Km 2021-06-19

24, Insadong-gil, Jongno-gu, Seoul
+82-70-4214-0070

Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.