Understand Avenue (언더스탠드에비뉴)

11.2Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Olive Young - Wangsimni Station Branch [Tax Refund Shop] (올리브영 왕십리역사점)

11.2Km 2024-06-27

2F, 17, Wangsimnigwangjang-ro, Seongdong-gu, Seoul

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Forcitta (포르시따)

11.2Km 2021-03-30

17, Wangsimnigwangjang-ro, Seongdong-gu, Seoul
+82-2-2200-1357

You can enjoy authentic Italian oven-baked pizza and pasta. The best menu at this restaurant is pizza. This Western dishes restaurant is located in Seongdong-gu, Seoul.

Jeongneung Royal Tomb [UNESCO World Heritage] (서울 정릉(신덕왕후) [유네스코 세계문화유산])

11.2Km 2021-02-09

116, Arirang-ro 19-gil, Seongbuk-gu, Seoul
+82-2-914-5133

Jeongneung Royal Tomb is the tomb of Queen Sindeok, the second wife of King Taejo (1392-1398), founder of the Joseon dynasty (1392-1910). The queen met a sudden death due to health complications. Although one of her sons was the crown prince, he was killed by a successive brother, Yi Bang-won, in order to obtain the throne. After Yi Bang-won rose to the throne as King Taejong, he relocated Queen Sindeok's tomb to outside of the city walls.

Savina Museum of Contemporary Art (사비나 미술관)

11.2Km 2022-10-20

93 , Jingwan 1-ro, Eunpyeong-gu, Seoul
+82-2-736-4371

The Savina Museum provides visitors with fresh and exciting pieces that reflect the diverse and dynamic aspects of Korean modern art. Museum organizers actively focus on developing the museum’s exhibitions, educational programs, publications, and art collections, continually working to transform the museum into a living, breathing center of arts. The museum not only supports the development of artists from a more traditional list of fields like painting, sculpture, photography and media arts, but also introduces exhibits highlighting new trends in the art world.

Cartier Maison (까르띠에 메종)

11.2Km 2022-10-26

435, Apgujeong-ro, Gangnam-gu, Seoul
+82-2-3440-5500

Opened in September 2008, Cartier Maison is the largest store in Korea offering Cartier collections. It is equipped with a customer service center and an atelier dealing with special orders.

Little & Much (리틀앤머치)

11.2Km 2019-01-28

49, Hakdong-ro 56-gil, Gangnam-gu, Seoul

Little & Much is a dessert cafe that offers flavorful desserts operated by a married patiserrie couple. A variety of cakes are available along with coffees and teas.

Gilsang Ceramics (길상도예)

11.2Km 2024-10-21

15-9 Gangnam-daero 39-gil, Seocho-gu, Seoul

The pottery workshop experienced by BTS
It is a famous pottery workshop for ARMY as a place where BTS experienced in ‘RUN BTS’. Jimin made cups for V, Jin for Jung kook, and V for SUGA. You can design and make cups, vases, plates, water bottles, etc. with a potter's wheel and handbuilding. It's also fun to make it after the works of BTS members.

Bucheon Bow Museum (부천활박물관)

11.2Km 2021-12-23

482, Sosa-ro, Bucheon-si, Gyeonggi-do
+82-32-614-2678

Reflected by the outstanding performance of Korean archers at recent Olympic games, Koreans have an esteemed reputation for their skills in archery and craftsmanship. But this undoubted skill has historical precedent, as bows were an important weapon of war throughout Korean history. The Bucheon Bow Museum was established to show visitors the spirit of Korean archery, and demonstrate its ancestral traditions of bowyer craftsmanship. The museum houses traditional bows (gukgung), which are considered prized cultural pieces, and have been made by a Bucheon family, which has fostered a lineage of bowyers across five generations. In addition, the museum exhibits various pieces and articles related to archery.

Miu Miu - Cheongdam Branch [Tax Refund Shop] (미우미우 청담점)

11.2Km 2024-04-23

439, Apgujeong-ro, Gangnam-gu, Seoul

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Understand Avenue (언더스탠드에비뉴) - Area information - Korea travel information